月销售客单流量分配总销售流量需额价全店转化月份量求uv(万(元率免费占免费流付费占付费流量(件)(万)元))比量(万)比(万)4567101112总计万元20180195953325117.57.5178183183183180170170160160112498361065652001833147074684682.80%3.50%3.80%3.80%3.20%3.50%2.80%2.30%2.00%5.4292813.665.74.22.32.032.3430%35%40%45%55%50%40%30%20%1.6210.1511.206.153.142.100.920.610.4770%65%60%55%45%50%60%70%80%3.7818.8516.807.512.572.101.381.421.87S&TL 2016年计划表直通车转化率3.60%3.40%3.00%2.90%2.10%1.90%1.50%1.30%1.30%平均出价(元)3.53.5332.321.81.51.2uv万0.712.574.193.101.551.260.530.480.60花费(万元)2.5912.5759.33.5562.5250.9550.7250.725574
花费(占比)12.50%5.00%6.45%9.79%10.78%10.10%8.68%9.67%9.67%钻展花费(万元)3.519.215.620.80.40.20.10.1占比17.50%10.67%8.00%2.11%2.42%1.60%1.82%1.33%1.33%淘宝客花费(万元)0.4005.4004.8750.9500.20.1750.0550.0380.038宝客占比2.00%3.00%2.50%1.00%0.80%0.70%0.50%0.50%0.50%店内满赠礼,好评返优惠券,51大放送(折扣,优惠券)折扣,优惠券折扣促销,优惠券夏末清仓特价夏末清仓国庆大放送限时折扣反季清仓活动平台活动商品团聚划算聚划算聚划算//反季清仓反季清仓,双十一反季清仓,双十二花费 (万元)/2/////占比/3.33%2.05%2.11%/////推广费占比32%22%19%15%14%12%11%12%12%