BEC商务英语中级口语考试讨论实例

Your company is going to attend a trade fair in the US, and you are required to discuss what should be done as preparations in advance.

A: Well, you see, our company is going to attend a trade fair in the

US.

B: Yeah, sounds exciting. Since we've never done that before, we need to have good preparations for the trip in advance.

A: You're right. The first thing to do is of course to make travel and accommodation arrangements, such as choosing an airline offering good services and the flight of the right time so that we can arrange things well and in an effective way.

B: This can be done by making several phone calls. And we have to make advance reservation with a local hotel so that the people for the trade fair can have a place to stay immediately after they arrive in the country.

A: With early booking, we may even enjoy some discounts. And it's better to choose a hotel near the trade fair. That can save the time traveling there.

B: Or we can arrange beforehand to hire a car from a local car rental company.

A: In addition, it would be useful to know about some business customs in the US, including commonly accepted business practices, ways of doing business, and laws and regulations, etc.

B: Yeah, especially those different from ours. Say, different ideas about punctuality. I heard that in the United States, people tend to be very time-conscious. Being late would be considered poor etiquette.

A: Also in China, business transactions are often concluded by

treating business partners to lavish dinners and giving them expensive gifts, I'm afraid they seldom do it this way in the West or in the US.

B: I was told that in Western countries, people attach much importance to formal agreement and contracts with detailed terms and conditions. They never feel comfortable with verbal agreements. In China, however, business is often concluded simply by verbal agreement.

A: We should also learn about business customs such as the different systems of measurement. For instance, we use the day/ month/ year system for dating while the US use month/ day/ year system. And there are many other differences including topics acceptable in conversation.

B: Also, Chinese businessmen tend to have business negotiations in a rather indirect manner, while American businessmen have a more direct style. Our people should be made to understand all these differences.

A: But how to find out about all this?

B: I think there are many ways to find out about these before the trip, say, we can go to the Internet, read some reference books or get tips from experienced colleagues and clients.

A: Those could be effective ways. Let's get them done.

BEC商务英语中级口语考试讨论实例(2)

Discuss what a company should do to retain its staff.

A: You see, in the past year one of our clients kept losing staff and

suffered a heavy loss. They worry a lot and turn to us. Have you got any constructive suggestions?

B: Yes. Our client should first examine their staff recruiting. There must be something wrong with their recruiting practice. A: Why?

B: You know, keeping staff turnover low begins with hiring staff members who are a good match for the practice and the position. So it can be beneficial for the client company to change its idea from \"attracting and retaining the best employees\" to \"attracting and recruiting the suitable employees.\"

A: Good idea! By recruiting the appropriate new staff, our client builds the employees' commitment and retention will necessarily follow.

B: Exactly.

A: Then how to recruit the right staff is crucial to our client.

B: Yes. To recruit the appropriate new hires, it's important to advertise the job vacancy in the newspapers and magazines targeting at the ideal candidates.

A: To ensure that a candidate's skills match the job, it's also important to limit the conditions and requirements of candidates on the job advertisement.

B: Yes. Besides, it's better for our client to conduct thorough reference checks and find out why a candidate left a previous job.

A: Yeah, that's important. Still there are other contributable factors that our client should consider, such as providing information of the current state of their future work environment, offering staff with proper training, talking to staff members and solving problems as they emerge. All these can be important in keeping staff turnover low.

B: You are right. Furthermore, the client company should strive to provide superior leadership in their practice, such as keeping communication lines open, periodically taking time to examine the workplace from the employee's perspective, and continually seeking to improve it.

A: Yeah, that will help to create and maintain a place where people want to work and stay. In addition, giving the employees a sense of empowerment should not be ignored. B: For example?

A: Such as providing a breathing space to take risks, to use their own best judgment, and to be accountable for the decisions they've made etc.

B: Yeah, that surely works.

BEC商务英语中级口语考试问答实例3

Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together:  Why poor time management can become a major problem in companies  What procedures could be adopted to ensure that time is managed effectively A: Mary, don't you think that our company is kind of out of control these days? B: Yeah. I do think so. It seems that everything is in disorder here in our

company these days.

A: Then, what is the reason?

B: Well in my opinion, obviously, it must have something to do with poor time

management. you think so?

A: You mean poor time management has caused all these problems. Why do B：You know, when time is not well planned within a company, people usually

do not allocate blocks of time to specified tasks. That is, they do not have a definite idea of when they should complete a certain task. And...

A: And, sorry to interrupt you, I think they often neglect the ordering of

priorities. What I mean is that certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is something urgent. Don't you think so?

B: That's the point. So time should be planned according to the importance of

the tasks we need to deal with. company?

A: What do you think we can do so that time is managed effectively here in our B: You mean what procedures we can adopt to ensure that time is managed

effectively?

A: Sure. We have been asked to put forward some suggestions for improving

the situation, right?

B: Exactly. I think we've got a lot to do. The first thing we should do is that we

should make all the staff members realize how important effective time management is to our company.

A: Yes, I do think it is of great importance. We can give all the staff instruction

in time management, especially those in managerial positions.

B: Right, or maybe we can run a few training programs for them. If necessary,

we may even invite some experts in this field from outside to help us.

A: I agree. And perhaps another thing we can do is to make all the managers,

or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.

B: Good idea. And I suggest that the top managers of our company should A: I couldn't agree with you more.

B: So now we can come to the conclusion: firstly, our company should run a

few training programs; secondly, every staff member should write a job description of his own.

establish a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.

A: That's it. I hope our boss will be satisfied with this. B: He wills, I'm sure.

Choosing a Venue for Product Presentation选择举办产品展示会得地点

Your company is considering choosing a venue for product presentation. You’ve been asked to make recommendations about what basic requirements the venue has to meet. Discuss and decide: 你们俩所在公司正在考虑选择某个地点召开产品展示会。请你们俩对该地点需符合什么基本要求提出建议。讨论并决定：

What facilities the venue should provide该地点需提供什么样的场地和设备 Where the venue should be located 该地点需坐落在哪个位置

A: Well, you know our company is going to organize a product presentation and

needs to choose a venue. What basic requirements do you think the venue has to meet?

B: I think there are some facilities that we cannot do without. You know, for a

product presentation, the purpose is to give information and to arouse the audience’s interest to buy the product, so a lecture-hall like auditorium would be desirable.

A: Do you mean the kind of halls with the tiers of seats rising one above

another?

B: Exactly. It is expected that there will be a lot of people coming, so we have

to consider the layout of the presentation room. A lecture-hall like auditorium is good for concentration.

A: You’re right. It should not be a U-shaped room for seminars or a round-table

room for discussion.

B: And the room has to be equipped with basic presentation facilities, such as

flip charts, equipment for using PowerPoint effectively, microphones, white board and OHP, etc, so as to better publicize and promote the product to all prospective customers.

A: Speaking of microphones, we’d better ask for a wireless lapel mike. With that,

the presenter can move about the platform to make the atmosphere livelier.

B: Even with all the facilities ready, ample preparations should be done before

the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.

A: Another important thing is location of the venue. We’d better choose a

starred hotel with a complete range of conference facilities.

B: I agree. A starred hotel gives a certain status to the presentation.

A: Yeah. It is likely to be associated with reliability and professionalism, which

can leave a better impression on people attending the presentation.

B: And the hotel should be nicely located at the center of the city with good

transport connections. In that way, more people will come.

A: And more people will know about the product.

A: 你知道我们公司将要选择一个地点来举行产品展示会。你认为什么样的地点能满足基本需求？

B: 我认为与有许多必须提供的设施。你知道为了产品展示，目的是提供信息让观众产生购买产品的兴趣，因此像礼堂这种演讲大厅是必不可少的。 A:你的意思是那种作为一级比一级高的大厅么？

B：是的。期待将会有很多观众到来，因此我们必须考虑演讲大厅的陈设。像礼堂这样的演讲厅有利于集中注意力。

A: 是的。不应是为研讨会或者圆桌会议讨论用的U型房间。

B：房间也应该具备基础的演讲设施，比如挂图、有效使用投影幻灯片的设备、麦克风、白板及投影仪等。能够更好为潜在客户宣传和战士产品。

A: 发言用的麦克风，我们最好要求无线佩戴式话筒。用这种话筒，演讲者可以在演讲台上移动使气氛更加生动。

B:即使准备好所有设施，在演讲前充分的准备能够保证即使当电脑崩溃和投影系统无法工作时，也不会出错。

A:另一个重要的因素是演讲的地点。我们最好选择在会议设施齐全的星级酒店。 B：我同意。星级酒店展示了演讲的地位。

A:是的。星级酒店可以让观众联想到可依赖性和高职业标准。可以为出席者留下一个好的印象。

B: 而且酒店应该坐落在市中心地处便利的地区具备良好的交通。这样一来，更多的人回来参加。

A:而且更多的人将会了解相关产品。

Trade Fair Your company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip. Discuss the situation together, and decide:  What travel and accommodation arrangements you will need to make before the trip?  Which kinds of business customs in the foreign country would be useful to know about, and how could one find about these before the trip. Candidate A: It is the first time for our company to attend a trade fair in Paris. So we have to do a lot of preparations before we set off. Do you think so?

Candidate B: I’ m of exactly the same idea. Firstly, I think we must arrange an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatize.

Candidate A: I agree entirely. As we know, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have great effect on us. Candidate B: Yes. And then we should book air tickets and reserve accommodations in advance.

Candidate A: Yes. I think we should contact the travel agent because it can offer variety of choices and discount.

Candidate B: That’s just what I was thinking. Then, we must remind every participant that cultural differences can cause a lot of misunderstandings and even break a deal. So they should learn more about French culture.

Candidate A: Can you put things into the perspective?

Candidate B: For instance, shaking hands with everyone present, inviting your customers to lunch rather than dinner, avoiding talking business over the main course, etc. are all basic business customs that our participants should bear in mind.

Candidate A: I go along with you about that. I think we can invite French people to give every participant lecture to help them familiarize with French culture.

Candidate B: Ok, that’s agreed. I’ll present our ideas to the board of directors. Nice talking with you.

Organizing a PR Event Your company is organizing the press launch of a new model of its car. You have been asked to help with the preparations for the event. Discuss the situation together, and decide:  Who you will invite to attend your press conference.  What information is needed in the press conference? Candidate A: Our Company is organizing a press conference to launch our

latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome.

Candidate B: True enough. I think the first thing we should take into

consideration is the people we shall invite to the press conference. What are your views on this?

Candidate A: As I see it, we should target most important motoring

magazines, national papers, major regional papers and freelance journalists, etc.

Candidate B: That’s a good point. When the public reads positive things in

their favorite magazine or newspaper, they are the journalists’ own comments and therefore much more powerful than advertising because they aren’t influenced by the organization.

Candidate A: Yes. So, our goal is to communicate the quality and image of

our cars to the motoring press.

Candidate B: Then, how about the information needed in the press

conference. Would you comment on this point?

Candidate A: I think we should make sure that press information packs are

accessible to everyone present.

Candidate B: I wonder if you could explain it in more detail.

Candidate A: sure. The information packs include, for example, brochures

about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc.

Candidate B: I agree entirely. What’s more, I think welcome information

and itineraries for guests should also be prepared in advance.

Candidate A: Oh, exactly.

Cutting Departmental Costs

Wang： You know our departmental costs have risen a lot recently. Zhang： Yes， I think we are exceeding our budget. Wang： What do you think are the reasons？

Zhang： I think there are many reasons for this. You know last month we run a series of promotion campaigns. That＇s a lot of money， isn＇t it？

Wang： Yes， but I think we spent too much on that. I mean we could have spent less. Zhang： Uh Um？

Wang： You know we have been traveling a lot around the country. And most of us travel by air.

Zhang： You mean some of the travels are not necessary.

Wang： Exactly. You know， some of the face－to－face talks may simply be replaced by email communication.

Zhang： There＇s a lot in what you＇ve said. I think we should make full use of our modern facilities and save some expensive travels.

Wang： Not only that. I think modern facilities， like computers， should be made full use of within the company， too. I mean a lot of money could have been saved， if we had done that. Zhang： What do you mean？

Wang： You see， each month we spend a good lot of money on office supplies like print paper.

Zhang： Yes， some of the managers always ask for printouts instead of retrieving information from the computer system.

Wang： Especially those senior managers， who are usually older than others. They are simply not accustomed to the advanced computer system.

Zhang： And young people are also responsible for the increase in costs， too. You know many of them often keep their computers on for the whole night.

Wang： And very often they forget to turn off lights when they leave their offices. Zhang： So， something must be done before things become any worse.

Wang： Right. I think we should offer some incentives to those who save costs in their jobs.

Zhang： Like what？

Wang： Like a quarterly award for them.

Zhang： And personally I see an absolute need for a training course for our staff members.

Wang： On computers？

Zhang： Yeah. So that they can make better use of them. And in this way， I believe we＇ll be able to bring down our costs. Corporate Image

Wang： You know we are going to run a series of activities for the local community. Zhang： Yes， just to improve our corporate image. But what do you think we can do for the community？

Wang： I think we can do something for the needy people.

Zhang： You mean we can contribute to the local community charity.

Wang： Exactly. And apart from that， I think we could sponsor a few programmes of entertainment.

Zhang： Like an orchestra or a singing performance or something？

Wang： Yeah. And I think we should also do something for the primary pupils. You know how important they are nowadays.

Zhang： Yeah. We may provide them with some school things.

Wang： You mean school things they can buy anywhere or those made to our special order？

Zhang： I think we can have them made to our order， with our name or logo on them. Wang： All these shall benefit us in many ways.

Zhang： Yes. Obviously， they help establish a favorable corporate image. Wang： Yes， more people in the community will come to see us as a company willing to help them.

Zhang： Yeah， and in this way our customer base shall be reinforced and expanded.

Foreign Trade Mission

Zhang： You know a foreign trade mission from the USA is coming to visit our country early next month.

Wang： Yeah. I was told that one week ago. And we are supposed to give a talk to them about our company.

Zhang： What do you think should be included in the talk？

Wang： Naturally， we should brief them on the track record of our company. Zhang： You mean to emphasize that our company has a long history of more than 100 years old.

Wang： Not only that. We should let them know that we have been very successful in our line of business.

Zhang： Do you think we should let them know that we are a leading exporter of Silk Garments in East China？

Wang： Exactly. I think we can give out some pamphlets about our company before the talk.

Zhang： Good idea. But mind you， do not bare everything about us at the meeting. I mean there＇s certainly a lot that we have to keep as a secret. Wang： You mean marketing intelligence.

Zhang： Sort of. I mean there is no need for us to tell them how our products are priced. And also our detailed plan to expand into overseas markets.

Wang： I know what you mean. Well， what types of social activities do you think we can provide for them after the talk.

Zhang： I think we can show them around one of our main manufacturers. Wang： A factory tour？ Zhang： Exactly.

Wang： And we may invite them to a dinner at a restaurant nearby.

Zhang： That＇s what we usually do. I don＇t think we need to make this trade mission an exception. Staff Turnover

The managing Director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay

in the company

Discuss， and decide together：

What kinds of incentives might help to retain staff How to ensure that staff satisfaction is maintained Follow－up questions：

What benefit does having a stable workforce bring to a company？ What are the most common reasons why people change companies？

Is it a disadvantage for a job applicant to have a history of changing jobs？ Do you think people wilchange jobs more frequently or less frequently？ Wilit become more important for an employee to have a wide range of skills in the future？ Market Research

Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this. Discuss， and decide together：

What kinds of information would be usefuto obtain How to decide whether to go ahead with the product Follow－up questions：

Is market research essentiawhen introducing a new product？

What kinds of products or services is market research most usefufor？ How accurately do you think consumers respond to marketing questionnaires？ In what ways can companies influence consumer opinion？ How necessary is it for a company to diversify production？ Product Recall

Your company has discovered a design fault in a new product and needs to recalthis product from customers. You have been asked to make recommendations about the best way to handle this incident. Discuss， and decide together

What would be the most effective method of informing customers of the product recall How to ensure the company＇s reputation remains undamaged by the incident Follow－up questions：

How can attitudes to a company change if one of their products has to be recalled

because of a problem over quality？

What else can have a negative effect on consumers＇ attitudes to a company？ What measures can companies introduce to avoid the need for product recalls？ Is quality always the most important consideration for consumers when purchasing a product？

How can companies succeed in developing brand loyalty？ Sales Conferences

The export sector of your company is expanding， and plans are being discussed for holding annuaconferences for overseas agents. You have been asked to make recommendations for the proposal. Discuss， and decide together：

What the benefits of annuaconferences would be for the participants What the content of the conferences could be Follow－up questions：

Should companies which send overseas agents to conferences be consulted about the content？

What kinds of data should be provided for agents at this kind of conference？ What would be an effective way of following up the conference？

How might sales strategies and products vary from one country or region to another？ How important is networking in the modern business world？ Project Abroad

Your company is proposing to send a team of staff abroad for six months to set up an office and train locaemployees. You have been asked to make recommendations for the project.

BEC中级模拟口试试题

Stage One

Interlocutor: Good morning. My name is John Smith, and this is my colleague,

Mary Clinton. And your names are Li Hua and Wang Wei? Li: Yeah Wang: Yeah

Interlocutor: Thank you. Now, first of all, we'd like to know something about

each of you. Mr. Li, can you tell me about yourself? Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there. Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?

Wang: Yes. I am now a student with Suzhou University majoring in business

administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own. Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?

Li: A big question for me indeed. I've never thought about it, but I bet I'll work

towards a CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular. Interlocutor: Mr. Li, you said you're spending a lot of time on business English.

Do you think business English is difficult to learn? Li: Not exactly, though it may be difficult at the initial stage. The thing is that

you need to have some business knowledge before you start to learn business English. Interlocutor: How about you, Mr. Wang? Is it difficult for you?

Wang: Not really. You know, I like English very much, and my major is business

administration. So I have always found business English very interesting. Stage Two

The importance of having a good CV

Well, in my opinion, you can never underestimate the importance of having a good CV. In the majority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the

essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.

But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.

Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application. Stage Three Time Management

Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss, and decide together:

------why poor time management can become a major problem in companies ------what procedures could be adopted to ensure that time is managed effectively.

Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days.

Don't you think so? Wang: Yeah. Everything seems to be in disorder here in our company. And that

obviously has a lot to do with poor time management. Zhang: You mean poor time management has caused all these problems. Why? Wang: When time is not well planned within a company, they usually do not

allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And … Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.

Wang: That's the point. So time should be planned according to the importance

of the tasks we need to deal with. Zhang: So what do you think we can do so that time is managed effectively

here in our company? Wang: You mean what procedures we can adopt?

Zhang: Sure. That's what our boss is asking us to do. Right?

Wang: Right. I think we've got a lot to do. First, we should make all the staff

members realize how important effective time management is to our company.

Zhang: Yes, I think we can give them instruction in time management,

especially those in supervisory positions. Wang: Right, perhaps we can run a few training programs for them. If need,

we may invite some experts from outside to help us. Zhang: Another thing we can do is to make all the managers, or even every

staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. Wang: Yes, that's a good idea. And I think, the top managers of our company

should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first. Zhang: Good idea. So to sum up, our company should run a few train programs,

and every staff member should write a job description of their own. Wang: And rules should be made as to what kind of job should be given priority to.

PART 2: Mini-presentation

A: What is important when selecting applicants for a job?  Working experience  Personal qualities Sample 1

I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.

First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.

Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.

Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.

Sample 2

As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.

Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.

In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.

Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.

B: What is important when preparing for a job interview?

Studying the job advertisement Finding out about the company

Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing you psychologically, etc.

Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.

Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”

Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.  

1. What is important when planning a presentation(出席会议最重要的是什么?)

Practicing beforehand 事前练习

Researching the topic 对发言题目进行深入研究

When planning a presentation, it’s important to research the topic. By doing so, you can have access to more information and details about the topic, better understand the topic, and gather more supporting idea to make your presentation convincing and impressive.

Another important thing to do is to practice beforehand, like looking over your notes, practicing what you’re going to say, and trying to feel you really want to share your subject with your audience. It’s an effective way to be familiar with what you’re to talk about and to get a feel of speaking to the public. That can

help you free from nervousness or stage fright caused by lack of experience in public speaking. You can be more confident and give a better performance. Dressing properly is also important. The clothes you wear are what gets the audience’s attention first and will have a significant impact on how people feel about you and what you are saying to them. 准备发言的时候，对发言题目深入研究很重要。通过深入研究，你可以获得更多关于主题的详细信息，更加了解主题，并且获得更多支持的想法来使你的演讲有说服力，令人印象深刻。

另一个重要因素是事前练习，例如回顾你的笔记，练习你即将要说的内容，也尝试去感觉你真正希望观众与你分享的主题。这是熟悉你所要谈论内容的有效方法，而且会让你找到当中演讲的感觉。这也能有助于因为缺少公众演讲经验而紧张和怯场的情绪得到缓解。会使你更自信取得更好的成绩。 合适的穿着也很重要。你所穿着的服装会给观众第一印象而让人们对你说话的感觉有重大的影响。

相关的

What is important when preparing for a presentation to new staff?

Information included 所含信息 Facilities needed 所需设施

In preparing for a presentation of a company to new staff, information included is very important. I think it should cover a brief profile of the company, including its history, its organizational structure, business scope and achievements over the years, etc. This can be followed by some basic information about the company’s major markets and goals and a target, which is important to get the new staff better, understand their jobs and tasks. And finally, the presentation should tell something about the safety regulations of the company.

To ensure the success of the presentation, some facilities are needed, such as OHP, the microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the new staff. In addition, the environment of the presentation is also important. The place should be nicely decorated to give the new employees a feeling of being welcome and a sense of being part of a large team. 准备为新员工做演讲的时候，所包含的信息非常重要。我认为应该包括公司简介，诸如其历史、组织结构、业务范围以及过去一年所取得的成果等等。这可以包括一些关于公司主要目标市场的基本信息，这对于让新员工更好的了解他们的工作以及任务很重要。最后，演讲内容应包括公司安全法规的内容。 为了确保演讲的成功，需要一些设施比如投影仪，麦克风以及幻灯片演示，这些设施能够有助于更清晰的表达细节也能使新员工更加印象深刻。

此外，演讲的环境也很重要。演讲地应该是装修精良的，让新员工感到被欢迎，有归属大团队的感觉。

What is important when Organizing a product demonstration ？组织产品展示会需考虑哪些要点？

Presenter 演讲人 Audience 听众

When organizing a product demonstration, the person who gives the presentation is the most important. A good presenter knows what his audience wants and is able to demonstrate in a clear, concise, accurate and honest way to grab their attention, to get them to see what is really good and superior about the product. This can arouse their interest to buy which is what the demonstration aims at.

The audience is also very important. They have to be prospective customers or people who are interested in the product. Their participation and interaction can be helpful to the success of the demonstration. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the demonstration.

It is also important to offer free samples to attract more people and let them know more about the product. 组织产品展示的时候，演讲者是最重要的。一个优秀的演讲者了解观众所需而且能够用清晰、简明、准确和诚实的方式来展示以吸引大家注意，让观众看到真正优秀和高端的产品。这样可以引起观众的购买兴趣以达到展示的目的。 观众也很重要。他们中有潜在客户或者对产品感兴趣的人。他们的参与及互动有助于展示的成功。首先要确定目标观众是谁以及接下来要达到的结果，在展示前向这些目标受众发送邀请函。

提供免费的样品来吸引更多的人让他们更加了解产品也是很重要的。

1. How to maintain customer interest in a company’s products ？

As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same

time it should stay ahead of the market through product and pricing strategies.

2. How to fill a key vacancy?

In order to fill a key vacancy, a company will usually follow the same standard procedure.

It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.

Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.

Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.

The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.

3、Career Planning: how to assess the career opportunities provided by different types of companies

Career Planning

Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved. Career Development

The importance of acquiring a range of skills throughout your career. It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously

more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

4、Human Resources: how to provide effective support for new members of staff

Training: The importance of a continuous programmer of staff training within a company

Staff Management: how to achieve and maintain high motivation among a workforce

Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided compensation that is aligned with their performance, job security, a flexible work schedule, and employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

5、Marketing Research

Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.

We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.

A company can conduct marketing research in its own research

department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.

6、Marketing: the importance of packaging products appropriately.

In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a \"five-second commercial.\" The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.

7. Health & Safety

Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.

Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.

2. What is important when aiming to improve customer service?

(改善客服最重要的是什么?)

Staff Training(员工培训) Customer Satisfaction Surveys(客户满意调查)

3. What is important when managing a project?

Encouraging Teamwork鼓励团队合作，没有团队就没有项目 Keeping to schedule要按时间进度完成

Financial benefits Career development Opportunities Pricing policies advertising strategies

4. What is important when motivating staff?

5. What is important when dealing with competition? 6. What is important when planning health and safety training?

Selecting topics Selecting staff to attend

7: What is important when choosing new office equipment?

Prices and discounts Brand names

8. What is important when entertaining foreign business

clients?

Venue for entertainment Cultural Differences Market research Advertising

9. What is important when aiming to reach new markets? 10. What is important when choosing a management training course to attend?

Program Contents Length of course

11. What is important when relocating a business?

Local workforce available Location of site Target markets Choice of media

12. What is important when advertising a new product? 13. What is important when starting a new job?

Knowledge of company procedures Help from company staff

14. What is important when selecting staff for marketing trips abroad?

Position in the company Previous experience of

other countries

15. What is important when aiming to reduce production

costs?

Efficiency of production line Cost of raw materials

15. What is important when choosing people to work in teams?

Variety of experience Personal qualities

16. What is important when dealing with a heavy workload?

Time management Sharing tasks Market research Pricing

17. What is important when developing new products? 18. What is important when being interviewed for a job?

Information about the company Personal appearance Quality of display Staff selected

19. What is important when exhibiting at a trade fair? 20.What is important when introducing a reward system for staff?

Purpose of the reward system Types of reward offered

21. What is important when entertaining clients?

Types of activities Cost

22.What is important when choosing retail premises to rent?

Location Length of contract

23. What is important when deciding on packaging for products?

Image Production process

24. What is important when selecting staff for promotion?

Attitude to work Current performance

25. What is important when considering a career change?

Future study or training Opportunities for future promotion

26. What is important when planning an advertising campaign?

Market research Selecting appropriate media

27. What is important when choosing transport for a business trip? ( 商务旅行在交通工具上应考虑的因素？) Convenience 舒适方便

Cost-effectiveness节省

28. What is important when aiming for promotion?

Quality of performance Company loyalty

29. What is important when exporting goods or services for the first time?

Personal Contacts Professional advice

30. What is important when dealing with complaints from clients? ( 如何处理来自客户的抱怨？)

Offering an apology道歉

suggesting a solution to the problem采取解决问题的措施

31. What is important when setting prices for new products?

Production costs Competitors’ prices

32. What is important when aiming to reduce staff turnover?

Financial incentives Career structure

33. What is important when planning the layout of a new store? (新商店的布局应考虑什么?)

Attractiveness 标新立异

Security of goods货物的安全保障

34. What is important when choosing a new sales agent?

Experience of agent Number of contacts

35 What is important when monitoring the quality of

service provided?

Feedback from customers Checking sales figures

36: What is important when selecting applicants for a

job?

Work experience personal qualities

37: What is important when choosing a new

supplier?

Price and discounts reputation

38: What is important when aiming to improve production quality?

Up-to-date equipment staff training

39: what is important when preparing for a job interview?

Studying the job advertisement finding out about the

company

40: what is important when deciding whether to attend a

conference? (考虑是否参加一个会议的因素是?)

Venue预设场所 Speakers演讲人

41: What is important when developing new products? Market research costs involved