Example 10
The company you work for is having problems with Sorenson, one of its suppliers. Your line manager has asked you to write a report giving details and recommending a solution.
Look at the information below, on which you have already made some handwritten notes.
Then using all your handwritten notes, write a repot.
Introduction
This report aims to recommend a solution to the problems with Sorenson, one of our suppliers. Findings
We find that three essential problems should be paid attentions to: Firstly, twenty-four times of late deliveries, mucho more than last year, has caused a lot of inconvenience. Secondly, we are disappointed about their unsatisfactory quality of goods which almost made us lose our customers. Thirdly errors with invoices brought us a lot of
trouble. (第二张图的内容) Conclusion
It is concluded that Sorenson’s costs are nearly 30 percent higher than those of our other suppliers. (第一张图的内容，proper invention) Recommendation
We recommend that we turn to other suppliers and make it a rule to check all invoices from suppliers in future. On the whole, we suggest an appropriate way to discuss it with Sorenson.
Example 11
You work in the sales department of a large television manufacturer. Your line
manager at head office has asked you for a report about sales in your region. Look at the information below, on which you have already made some
handwritten notes
Then using all your handwritten notes, write your report.
Report on Television Sales
Introduction
The purpose of this report is to analyze the falling television sales and propose measures to improve it.
Findings
The figures reveal that all television retail sales have fallen steadily in the past 3 month. However, it is predicted that the demand for your product will increase in the next 6 month.
Conclusion
Measure should be taken to improve the sales.
Recommendation
Special offers should be provided for customers. For example, we can give them
a 10 percent discount if they buy in bulk (are our VIP customers).
New advertising campaign should also be waged in all major media such as
Internet, TV and magazines.
Besides adding more functions to the TV, we should develop more LCD TVs with
wide screens by employing state-of-art technology and design because they are all the customers want to have.
Example 12
You work for a mobile phone retailer. Your line manager has asked you to write a
report on the latest regional sales figures.
Look at the information below, on which you have already made some
handwritten notes.
Then, using all your handwritten notes, write your report. Write 120-140 words.
Report on the Mobile Phone Regional Sales
Introduction
This report aims to analyze the latest regional sales figures of mobile phones in three different regions.
Findings:
The sales volume of the North is 60,000, which is better than that of the last year. The turnover of the South only reaches 35,000, which did not meet targets. The West performs best with a total of 80,000 because it has taken more
aggressive sales strategies and found more potential consumers.
Conclusion
Although the South performs unsatisfactorily, we can still change it for better.
Recommendation
First, the South should hold more promotion to attract more consumers. Then, measures should be taken to find more market segments to sell more mobile phones. Last, the company should provide economic incentives for the staff to work happily.
Example 13
The company you work for wants to move to a different office building in another
city. Your line manager has asked you to write a proposal making recommendation for the relocation.
Look at the information below, on which you have already made some
handwritten notes.
Then, using all your handwritten notes, write your proposal. Write 120-140
words.
Proposal on Relocation of the New Office Building
Introduction
This proposal aims to analyze the relocation of our new office building and make recommendation for it.
Findings:
It has been proposed that our company should move to the new location in 3 months. But 6 months will be better because we need more time to prepare for the relocation. Besides, the most suitable building should offer: 24-hour security service Adequate staff parking Good electricity supply Competitive prices
Conclusion
We should move to the new office building and at the same time take measures to ensure its smoothness.
Recommendation
Company transport should be used to lower the relocation cost.
Advertisements should be made on the mass media, such as newspapers and TV to inform our customers of our relocation.
Salary should be increased to keep the major staff to work for our company.
Example 14
The international retail company you work for is concerned about the
performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store’s future.
Look at the information below, on which you have made some handwritten notes. Then, using all your handwritten notes, write your proposal. Write 120-140 words
Proposal on the Performance and the Future of the New York Store Introduction
This proposal aims to assess the performance of the New York store and make recommendations to keep it open. Findings
Our New York store has a very good location but its turnover is not as good as desired for the following reasons: High costs of operation Unsatisfactory staff
Declining sales Poor store image
Conclusion
Although the store doesn’t have a good performance, it still should be kept open by employing the following measure and it is sure to improve its sales greatly.
Recommendation
Reduce the cost of water, transportation and electricity so as to lower the cost of
running the store.
Introduce bonus incentive scheme so as to make all staff happy and active. Hold more promotions, use e-commerce and issue more member cards so as to
attract more customers
Redecorate and redesign the shop so as to improve the store image.
Example 15
You work in the customer services department of a large store. Your line manager
has asked you to write a report on the results of a recent customer survey. Write 120-140 words.
Results of Customer Survey Responses Good Poor Staff friendliness 30% 70% Product range 62% 38% New training for staff should
Suggest products to attract more customers Give reasons for this Additional customer comments Difficult to find things Not enough parking
Report on the Results of a Recent Customer Survey
Introduction
This report is to evaluate the services of our store based on a recent customer survey. Findings
The key findings are outlined below:
Most customers (87%) are satisfied with our opening hours after we lengthened them form 12 to 14 hours.
The product range needs to be extended since 38%custoemrs considered there were not enough choices.
The parking problem will be solved next week when the new parking lot is in service.
However, it was disappointing that 70% customers thought our staff were not friendly.
Conclusion
Therefore, staff friendliness as well as the product range and display must be improved to provide better service.
Say why this is no longer a problem New store layout next month Recommendation
One week’s training---“Smiling Service” should be held for all the staff. Increase the daily necessity items especially fresh fruit and vegetable to attract more customers.
New store layout should be finished next month to help customers find things easily.
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