专利内容由知识产权出版社提供
专利名称：ADVERTISEMENT CAMPAIGN SYSTEM
USING SOCIALLY COLLABORATIVEFILTERING
发明人：TOEBES, John,LAWLER, Brian, Patrick,CHOU,
Gary, T.
申请号：EP09735851.9申请日：20090424公开号：EP22746A1公开日：20110119
摘要：In one embodiment, a method comprises identifying, in a network, userselection preferences of an identified user having accessed the network, the identifyingbased on an accumulation of user selection inputs executed by the identified user, theuser selection inputs accumulated relative to input options presented to the user andidentifying respective available network items; classifying, by an apparatus in the network,the identified user into one of multiple user affinity categories relative to an
advertisement campaign for a targeted product, the classifying based on determiningwhether one of the user selection inputs represents a view gesture of the user havingviewed the targeted product; and selecting an advertisement asset for delivery to theidentified user based on the classifying of the identified user into the one user affinitycategory.
申请人：Cisco Technology, Inc.
地址：170 West Tasman Drive San Jose, CA 95134-1706 US
国籍：US
代理机构：Kazi, Ilya
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