专利内容由知识产权出版社提供
专利名称：TARGETING EFFECTIVE COMMUNICATION
WITHIN COMMUNITIES
发明人：Nathaniel J. Gibbs,Matthew M.
Lobbes,Shelbee D. Smith-Eigenbrode,Brian J.Snitzer
申请号：US15463067申请日：20170320
公开号：US20180270186A1公开日：20180920
专利附图：
摘要：Approaches presented herein enable tailoring messages to enhance sharing
and resonance based on a community fingerprint and a key influencer. More specifically, amessage to be directed to members of an online social community is received. Membersof the social community who influence the social community and their likelihood to re-share messages are identified. A re-share fingerprint for the identified influencer isgenerated that maps the influencer's likelihood to re-share content. A communicationsfingerprint of the community is also created using an amalgamation of thecommunication patterns and styles of individual members of the community. Thereceived message is optimized to most effectively target the message to the onlinesocial community and to solicit a desired response from the community based on thecommunity communication fingerprint and the re-share fingerprint of the influencer. Theoptimized message can then be forwarded to the online social community.
申请人：International Business Machines Corporation
地址：Armonk NY US
国籍：US
更多信息请下载全文后查看
